Accelerating research synthesis
Accelerating research synthesis
Tools:
HeyMarvin
Figjam
1
AI transcript
AI generates a transcript in minutes. With the right terminology provided beforehand, the accuracy is surprisingly high and saves about an hour of manual transcription for every 30-minute interview.
Human review
Review the transcript for accuracy and remove non-research content such as setup or logistical discussion.
2
Auto tagging
AI tags key moments in the transcript and connects them to the discussion guide questions, making it much easier to group insights later.
Human review
Add tags that AI missed and correct any insights that were interpreted incorrectly.
3
Theme clustering
Tagged notes are grouped into themes based on tags. AI helps summarize the patterns, and the team reviews notes to prioritize the most important issues.
Human review
Review the AI summaries to make sure they stay accurate and focused, then use dot voting to prioritize the most important issues.
4
Research report (optional)
AI summarizes the key themes, pain points and UX recommendations to create a first draft of the research report if stakeholders ask for it.
Human review
Verify that each insight is supported by research evidence and refine the UX recommendations.
5
Searchable research evidence
With transcripts and tags indexed, anyone, including people outside of the research team, can ask a question and instantly get answers backed by the exact supporting quotes.
Human review
Listen to the original recording to confirm the quote accurately supports the answer.