Template-driven content creation

Timeframe:

May – June 2024 (4.5+ weeks)

Team:

🎯 Problem framing

🎯 Problem framing

🎯 Problem framing

🎯 Problem framing

🧠 Brainstorming

🧠 Brainstorming

🧠 Brainstorming

🧠 Brainstorming

🖌 UI design

🖌 UI design

🖌 UI design

🖌 UI design

🧪 Prototype testing

🧪 Prototype testing

🧪 Prototype testing

🧪 Prototype testing

🔁 Handoff & QA

🔁 Handoff & QA

🔁 Handoff & QA

🔁 Handoff & QA

⚡TL;DR

Creating clear, mobile-ready event pages was hard in our event portal because it required HTML skills. I introduced reusable and polished templates based on real event needs, no coding needed.

📊Impact

Usage & adoption

75% of users chose to start creating content pages using templates after the release
30+ content pages were created with the new templates in two months after the release
92% of users kept the preview panel on during page creation

Usage & adoption

75% of users chose to start creating content pages using templates after the release
30+ content pages were created with the new templates in two months after the release
92% of users kept the preview panel on during page creation

Usage & adoption

75% of users chose to start creating content pages using templates after the release
30+ content pages were created with the new templates in two months after the release
92% of users kept the preview panel on during page creation

Usage & adoption

75% of users chose to start creating content pages using templates after the release
30+ content pages were created with the new templates in two months after the release
92% of users kept the preview panel on during page creation

Efficiency

Creating content became 78% faster with the new editor experience
(We tested both old and new approaches using the same content.)
With the new mobile preview, users can reduce back-and-forth edits, cutting time spent on fixing layout issues by 27%.

Efficiency

Creating content became 78% faster with the new editor experience
(We tested both old and new approaches using the same content.)
With the new mobile preview, users can reduce back-and-forth edits, cutting time spent on fixing layout issues by 27%.

Efficiency

Creating content became 78% faster with the new editor experience
(We tested both old and new approaches using the same content.)
With the new mobile preview, users can reduce back-and-forth edits, cutting time spent on fixing layout issues by 27%.

Efficiency

Creating content became 78% faster with the new editor experience
(We tested both old and new approaches using the same content.)
With the new mobile preview, users can reduce back-and-forth edits, cutting time spent on fixing layout issues by 27%.

Business outcomes

10 clients showed strong interest in the improved content experience. One client who previously gave us a 6 on Net Promoter Score (NPS), citing poor content creation as the reason, later gave us a 10 after the update
Launching this solution helped secure renewals from major clients (worth over $250K)

Business outcomes

10 clients showed strong interest in the improved content experience. One client who previously gave us a 6 on Net Promoter Score (NPS), citing poor content creation as the reason, later gave us a 10 after the update
Launching this solution helped secure renewals from major clients (worth over $250K)

Business outcomes

10 clients showed strong interest in the improved content experience. One client who previously gave us a 6 on Net Promoter Score (NPS), citing poor content creation as the reason, later gave us a 10 after the update
Launching this solution helped secure renewals from major clients (worth over $250K)

Business outcomes

10 clients showed strong interest in the improved content experience. One client who previously gave us a 6 on Net Promoter Score (NPS), citing poor content creation as the reason, later gave us a 10 after the update
Launching this solution helped secure renewals from major clients (worth over $250K)

🎬 Long story short

📍Account managers shared that event organizers struggled with our legacy content editor. It made creating engaging pages difficult. So I interviewed organizers to dig into the pain points.

🧪 After several design iterations, I prototyped four templates and tested them with event organizers. The feedback revealed a deeper need: users wanted flexibility, not just off-the-shelf templates.

⚖️ I proposed drag-and-drop modules to the product team. But with tight timelines and limited resources, full flexibility wasn’t feasible.

🚀 Given user testing showed templates significantly improved content creation, we launched them as a phase-one solution, with drag-and-drop modules planned for phase two.