Full process
Template-driven content creation
Team:
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My contribution:
🎯 Problem statement
When events have content that our system doesn't have dedicated features for, organizers have to rely on content pages in our event web portal to display the information. While content pages support rich formatting through HTML and CSS, most users lack the coding skills to use it properly. So pages often looked plain or inconsistent.
There was also no way to preview how content would appear on mobile, creating uncertainty, especially for mobile-first event experiences.
🕵️ Problem validation
Account managers tracked this issue in the client problem backlog. Over 11 clients (representing $250K+ in contracts) raised the stated problems.
One client explicitly cited the poor content creation experience as the reason for giving us a 6 on Net Promoter Score (NPS).
🔄 Process
The steps below are shown in order for clarity, but the real process involved lots of back and forth.
💡Solutions
After reviewing content pages from 20+ past events and interviewing event teams, we created accessible, well-structured templates that reflect how content pages are actually used. We validated both the content and format with event organizers to ensure the templates stayed useful throughout an event’s lifecycle.
Template 4: Empty state
Used for:
Coming soon
Under construction
Maintenance mode