Design impact beyond UI

Design impact beyond UI

🧩 Token sets

🧩 Token sets

🧩 Token sets

🧩 Token sets

💠 Components guideline

💠 Components guideline

💠 Components guideline

💠 Components guideline

📑 Design document

📑 Design document

📑 Design document

📑 Design document

🧑‍💻 User research/testing initiatives

🧑‍💻 User research/testing initiatives

🧑‍💻 User research/testing initiatives

🧑‍💻 User research/testing initiatives

♿ Accessibility training

♿ Accessibility training

♿ Accessibility training

♿ Accessibility training

⚡ TL;DR

Design is often seen as “making things pretty”. I challenge that view by taking initiatives that shape systems, empower teams, and deliver tangible impact, ultimately influencing strategy and elevating the role of design.

📊 Impact

I focus on building the foundation for consistent user research in low-research organizations, prioritizing repeatability, transparency, and stakeholder understanding.

1. Build the toolkit

I created a practical research toolkit with templates for planning, recruitment, synthesis, participant tracking, and logistics so that studies could be run quickly instead of starting from scratch.

1. Build the toolkit

I created a practical research toolkit with templates for planning, recruitment, synthesis, participant tracking, and logistics so that studies could be run quickly instead of starting from scratch.

1. Build the toolkit

I created a practical research toolkit with templates for planning, recruitment, synthesis, participant tracking, and logistics so that studies could be run quickly instead of starting from scratch.

1. Build the toolkit

I created a practical research toolkit with templates for planning, recruitment, synthesis, participant tracking, and logistics so that studies could be run quickly instead of starting from scratch.

2. Use the toolkit in projects

We used the toolkit in all qualitative studies during my tenure and iterated on it to make it more adaptable across projects.

2. Use the toolkit in projects

We used the toolkit in all qualitative studies during my tenure and iterated on it to make it more adaptable across projects.

2. Use the toolkit in projects

We used the toolkit in all qualitative studies during my tenure and iterated on it to make it more adaptable across projects.

2. Use the toolkit in projects

We used the toolkit in all qualitative studies during my tenure and iterated on it to make it more adaptable across projects.

3. Share research insights

I shared research findings with clients and internal teams through formal presentations and accessible research reports.

3. Share research insights

I shared research findings with clients and internal teams through formal presentations and accessible research reports.

3. Share research insights

I shared research findings with clients and internal teams through formal presentations and accessible research reports.

3. Share research insights

I shared research findings with clients and internal teams through formal presentations and accessible research reports.

4. Develop research maturity

I brought research insights into roughly one third of projects when research evidence was available, and clearly flagged usability gaps and documented assumptions when it was not available.

4. Develop research maturity

I brought research insights into roughly one third of projects when research evidence was available, and clearly flagged usability gaps and documented assumptions when it was not available.

4. Develop research maturity

I brought research insights into roughly one third of projects when research evidence was available, and clearly flagged usability gaps and documented assumptions when it was not available.

4. Develop research maturity

I brought research insights into roughly one third of projects when research evidence was available, and clearly flagged usability gaps and documented assumptions when it was not available.

📁 Research toolkit

Research plan template

Example: We used this template during onsite research at CES and SXSW. We were able to align external clients and internal teams on scope, goals, and methodology in this shared document.

A research plan template organized into sections for problem, goals, assumptions, previous research, methods, and logistics, with example guidance and placeholder content.

Research plan template

Example: We used this template during onsite research at CES and SXSW. We were able to align external clients and internal teams on scope, goals, and methodology in this shared document.

A research plan template organized into sections for problem, goals, assumptions, previous research, methods, and logistics, with example guidance and placeholder content.

Research plan template

Example: We used this template during onsite research at CES and SXSW. We were able to align external clients and internal teams on scope, goals, and methodology in this shared document.

A research plan template organized into sections for problem, goals, assumptions, previous research, methods, and logistics, with example guidance and placeholder content.

Research plan template

Example: We used this template during onsite research at CES and SXSW. We were able to align external clients and internal teams on scope, goals, and methodology in this shared document.

A research plan template organized into sections for problem, goals, assumptions, previous research, methods, and logistics, with example guidance and placeholder content.

Results synthesis template

Example: During a remote usability testing, we used this template with AI-assisted summaries to synthesize 6 research sessions within 2 hours, allowing insights to land before sprint starts.

A research synthesis template with structured sections for positives, issues, opportunities, and action plans, including example notes, quotes, observations, and prioritized next steps.

Results synthesis template

Example: During a remote usability testing, we used this template with AI-assisted summaries to synthesize 6 research sessions within 2 hours, allowing insights to land before sprint starts.

A research synthesis template with structured sections for positives, issues, opportunities, and action plans, including example notes, quotes, observations, and prioritized next steps.

Results synthesis template

Example: During a remote usability testing, we used this template with AI-assisted summaries to synthesize 6 research sessions within 2 hours, allowing insights to land before sprint starts.

A research synthesis template with structured sections for positives, issues, opportunities, and action plans, including example notes, quotes, observations, and prioritized next steps.

Results synthesis template

Example: During a remote usability testing, we used this template with AI-assisted summaries to synthesize 6 research sessions within 2 hours, allowing insights to land before sprint starts.

A research synthesis template with structured sections for positives, issues, opportunities, and action plans, including example notes, quotes, observations, and prioritized next steps.

Logistics checklist

Example: We used this checklist during onsite research at CES to coordinate assignments, consent, and recording setup. We managed to obtain usable data even in a noisy field environment.

A logistics checklist template for in-person and remote research, listing setup items such as space requirements, equipment, recording tools, consent forms, and assigned owners with status tracking.

Logistics checklist

Example: We used this checklist during onsite research at CES to coordinate assignments, consent, and recording setup. We managed to obtain usable data even in a noisy field environment.

A logistics checklist template for in-person and remote research, listing setup items such as space requirements, equipment, recording tools, consent forms, and assigned owners with status tracking.

Logistics checklist

Example: We used this checklist during onsite research at CES to coordinate assignments, consent, and recording setup. We managed to obtain usable data even in a noisy field environment.

A logistics checklist template for in-person and remote research, listing setup items such as space requirements, equipment, recording tools, consent forms, and assigned owners with status tracking.

Logistics checklist

Example: We used this checklist during onsite research at CES to coordinate assignments, consent, and recording setup. We managed to obtain usable data even in a noisy field environment.

A logistics checklist template for in-person and remote research, listing setup items such as space requirements, equipment, recording tools, consent forms, and assigned owners with status tracking.

👩‍⚖️ Awareness and judgment

I produced client-facing UX research reports that translate usability findings into prioritized recommendations.

A client-facing UX research report for an app usability study, showing an overview section with goals, methodology, key insights, and a table of UX recommendations prioritized by importance

UX research report

A client-facing UX research report for an app usability study, showing an overview section with goals, methodology, key insights, and a table of UX recommendations prioritized by importance

UX research report

A client-facing UX research report for an app usability study, showing an overview section with goals, methodology, key insights, and a table of UX recommendations prioritized by importance

UX research report

A client-facing UX research report for an app usability study, showing an overview section with goals, methodology, key insights, and a table of UX recommendations prioritized by importance

UX research report

Research cards documenting open usability questions, referenced research links, UX tradeoffs, and status indicators showing evidence gaps and assumptions used in decision-making.

Evidence and assumption log

Research cards documenting open usability questions, referenced research links, UX tradeoffs, and status indicators showing evidence gaps and assumptions used in decision-making.

Evidence and assumption log

Research cards documenting open usability questions, referenced research links, UX tradeoffs, and status indicators showing evidence gaps and assumptions used in decision-making.

Evidence and assumption log

Research cards documenting open usability questions, referenced research links, UX tradeoffs, and status indicators showing evidence gaps and assumptions used in decision-making.

Evidence and assumption log

I used research cards to flag usability gaps, reference existing research and clearly document assumptions when evidence was missing.

I aggregated and categorized qualitative feedback from app store reviews and support tickets to surface recurring usability issues.

50+

Supports tickets sorted by recurring frequency

100+

App Store reviews consolidated

A table analyzing app store reviews and support tickets, showing categorized usability issues, frequency, affected features, and rating summaries.

User feedback repository

A table analyzing app store reviews and support tickets, showing categorized usability issues, frequency, affected features, and rating summaries.

User feedback repository

A table analyzing app store reviews and support tickets, showing categorized usability issues, frequency, affected features, and rating summaries.

User feedback repository

A table analyzing app store reviews and support tickets, showing categorized usability issues, frequency, affected features, and rating summaries.

User feedback repository

Thoughtful design begins with meaningful conversations.

Whether you're building a UX team or just want to exchange ideas, I’d love to connect.

Crafted with 🦊 curiosity, caffeine, and debug tears.

© 2025 Celine.Li.

Thoughtful design begins with meaningful conversations.

Whether you're building a UX team or just want to exchange ideas, I’d love to connect.

Crafted with 🦊 curiosity, caffeine, and debug tears.

© 2025 Celine.Li.

Thoughtful design begins with meaningful conversations.

Whether you're building a UX team or just want to exchange ideas, I’d love to connect.

Crafted with 🦊 curiosity, caffeine, and debug tears.

© 2025 Celine.Li.

Thoughtful design begins with meaningful conversations.

Whether you're building a UX team or just want to exchange ideas, I’d love to connect.

Crafted with 🦊 curiosity, caffeine, and debug tears.

© 2025 Celine.Li.